1. Create depth with parallax effect
Using the parallax effect is one way to give depth to layout design. Layering graphic, image, and text elements in motion make your composition look more dynamic and interesting. The nature of this effect lies in animating the foreground and background at different speeds.
Recurrence focuses on outdoor elements and cleverly combines beautiful illustrations with the parallax effect. Notice that the background becomes larger or smaller when selecting different drag directions. The parallax effect feels like you’re walking into a physical space instead of just staring at a flat-screen.
Unlike many website trends, the parallax effect still maintains its influence. Perhaps the reason is because of its diverse range of properties, from fuzzy to bold. It contains a lot of creative potentials for designers to explore.
2. Use duplicate factors
Today, the web is no longer a flat stretch of boxy content. During the design process, the designer used the z-axis for the elements, signaling a shift from minimalism to text layers, images, colors, and structural styles.
Some software companies, which apply a three-tier approach to their project web pages, place a tag on the image, overlap the block of colors, and push the content forward:
Placing text on top of an image is one way to keep the design from feeling too restrictive. In an example from Bauhem, a design and branding agency, they used blurred appearances for headers and body text, placing them on top of a single color background image.
Placing a title on an image is a way for designers to unleash their creativity with overlapping elements. This is a familiar design method, but some websites already know how to leverage it in different ways to truly stand out. Amsterdam Worldwide has adopted this basic concept and has its own way. They scaled down the main image and placed a portion of their headline text on top to create a creative design.
3. Divide content with main headings, subheadings and offset columns
Not every layout design needs complex animation and decorative details to be attractive. Overlapping elements and columns can prevent your composition from falling into a boring symmetry. Similar to other non-traditional composition methods, you need to think carefully when positioning your content and images. You can stack these elements, but everything needs to be done properly for the connection.
4. Organize the content horizontally
A landscape layout is a simple way to keep designs from containing too much detail. It is also effective for small mobile screens where the layout is horizontally divided for relevant content.
5. Split screen
Split-screen allows you to separate large chunks of content in one layout and make the most of the space. Splitting screens with complementary content can create a stronger and more unified message.
In this example, food utensils company Ono adopts a split-screen with graphic elements that stimulate a colorful and moving user experience.
Electric bicycle company Cowboy also applies the same way with a very cool and modern image to share product information with customers.
Split-screen is a practical way to connect related pieces of content together. Instead of a single website containing too much content, this method splits everything in two. This is a website design trend that focuses on making the process of consuming information easier.
6. Show grid
In Style Novel, interior design by Italian company Creazioni, a powerful grid system contains interior patterns and cartoon elements that contribute to the artistic composition.
There is a concept called “breaking the 4th wall” in the stage where actors can directly interact with the audience. The rendering of the grid is like breaking the 4th wall of the design – removing the composition and revealing the intrinsic elements.
The rendering of the grid is also a reminder that the web is a collection of meticulously arranged pixels. This will reinforce the constituent elements, create a stronger bonding unity and negative space.
Seeing visual and content elements connected to an aligned horizontal and vertical line affects the part of the brain that prefers order, creating a stronger impression when we see a grid in the page design. web.
7. Place the heading in the background
Placing a heading in the background seems to go against the normal intuition, but the truth is that not all design elements need to be highlighted. When combined with additional content blocks, the heading is not overshadowed but becomes a part of the unified message.
This trend is one way of maintaining the impact of the content. When combined with related images and animations, the main message is not lost, but reinforced. Taking the example from Weima, and industrial grinding company, the word “shredding” is placed behind the rotating blade section, complementing and highlighting the animation.
Lance Barrera’s ability profile uses yellow characters on a dark background to give it a youthful feel.
Adding spaces to the shapes of the characters makes them more eye-catching. Using outline letters is a great way to coordinate everything with typography on a page and suitable for large bold headlines.
9. Make it attractive with big details
The name of this agency is OK. The large headline and down arrow-shaped characters on the home page urge you to scroll down.
If handled properly, large details will help attract attention. Won’t work if all letters are in large size, but when combined with the typography of different sizes and styles, it all creates a striking effect.
As with any method of website design, the use of large font sizes needs a reason. Dull content won’t be interesting no matter what size it is placed. So when using the large size, you need to make sure you have the intentions behind the message, eg call to action.
Placing different types of characters next to it contributes to an interesting layout for the portfolio of Icelandic designer Gummisig.
10. Big brands use simple art
Toyota is one of the biggest car brands in the world, yet their website design focuses on minimal style with simple colors and straight typography.
Why are big brands, especially Toyota, adopting a simple layout design approach?
There are many companies that don’t need massive websites to amaze their customers. With years of building brand reputation, their image has been imprinted in the minds of users. In addition to simplifying the nuances of corporate logos, these companies have also helped to make less impact with people on the internet.
On the other hand, new businesses and startups might use this opportunity to get people to notice the design in another way. New brands may not yet build strong trust, but they do have the opportunity to build a brand from its infancy.
11. Design options glide to the edge
This is not a method of designing the layout, but it still affects the way the content is organized. The text content, images, and other elements should be carefully arranged to fit the message and space.
Grand Image, an art agency, uses a pull-to-edge design with a well-finished layout to keep things neat and easy to read:
And in the example below, Keus, a backpack company, everything is well-spaced, packed neatly in a pull-to-edge design.
Designing dragging to the edge is a trend that seems very primitive. It is difficult to exploit its full potential, especially when it creates a sense of virtual fulfillment. With the right guidance, however, it’s a unique and effective way to navigate through content.
12. Insert the slider
Inserting a slider makes the design non-boring and offers a more creative feel by saving space.
The truth is, however, that inserting a slider can make design collectible. They can disrupt the consistency of the design and the experience it offers. However, the designer is refinishing these details, making them less annoying while retaining the inherent functionality. You should not think that users will always be patient and motivated to keep clicking again and again because most of us lack this quality. Any content that requires the action to be repeated over and over should be considered insignificant.
The website of the beverage company Mr. X, slider details take up very little space without getting lost in the layout:
13. CSS grid
CSS grids, like the smiley below in Webflow, make it easier to align elements vertically and horizontally.
It’s good that the grid system makes a positive impact. From the dark age of the table style to the revelation of flexbox, the CSS grid ushered in a new era of renaissance. This allows designers to control element alignment vertically and horizontally with more precise inks alongside images and content.
The CSS grid also makes testing easier, allowing for another broken and unique web design grid implementation.
14. The Rise of Rustism
With an old-fashioned layout and critical content, Benjamin Rethore’s personal website breaks the norms of good web design in a direction that no expert can.
Looking back at designs 5 years ago, we see how much advancement website design has made. The responsive design, streamlined content, and more thorough navigation factors make surfing the web a much more informative and comfortable experience.
Like anything with technology advancement, potential problems exist. The more we want to make the most of it, the more degrading things are.
Rusticism does not focus on practicality, compatibility, ease of use, or appearance. Rusticism is like an electronic composer, pressing just a button resonates with nothing to do with visual harmony. As designers find different ways to make the user interface easier, the racists also seek improvements to resonate with discrete navigation elements, offensive images, and content-encoding.
A pure rustic individual can both be passionate about digital technology and can feel lost and irritating. Yet many designers refine the essence of crude and place it in more standard designs. It’s like a pill filled with honey, making these interesting designs more pleasant.