‘User Experience or UX’ is a popular term in the web designing and development industry. We often talk about how one should create a site with an improved user experience. But, what does user experience refer to?
To put it simply, your audience’s experience while accessing and navigating your website refers to its user experience. Understandably, your website’s design, structure, layout, functionality, navigation, content, etc., all are responsible for providing optimum user experience.
We often mistake using UX and UI interchangeably even though both have specific meanings in web designing. UI or user interface is a component of UX and refers to the visual forefront of a website visible to users. The website design, color contrast, structure, etc., are optimized to create a user-friendly interface. However, the ease with which customers interact with the website can add to its user experience.
User Experience Disciplines
The UX of a website can be improved significantly based on the Quadrant model. The discipline has been categorized into four sections, as mentioned below.
- Experience strategy
This concerns satisfying the needs of customers as well as businesses. In a world of continuously changing user preferences, devising a robust yet flexible strategy is essential. This long-term strategy helps in that pursuit.
- Interaction design
This category exclusively studies user behavior and the time users spend on various website interface interactions. Based on these, the website’s user interface is designed to find the site easy for navigation and use.
- User research
Understanding your target audience’s needs is of much importance in providing them with an improved user experience. In this pursuit, businesses conduct various user surveys or accumulate their feedback through research. It helps devise an ideal approach for website UX.
- Information architecture
All the website information must be simply presented on your website. So, web developers and designers need to organize the data in a simple yet engaging way for an optimal user experience.
If you are to avail of web design and development services, you must focus on providing your customers with an improved user experience. A renowned web development company adheres to these principles while aiming to improve the website’s user experience.
Furthermore, a web developer and designer must form a robust strategy to improve their site’s user experience. Devising a strategy is essential as it will present developers with a plan about which areas to focus on priority.
Strategizing for Improved User Experience
- Managing and controlling viewer’s attention on your site
Your website contains plenty of information on a single page. Some users might be interested in a single piece of information while others in another section. When a user visits your site, all the information present on your site might overwhelm him/ her.
Therefore, you must regulate the viewer’s attention and direct them to focus on specific aspects first and then on another. For instance, if it is a blogging website, presenting the blog topics as headlines will draw users’ attention and provide them with an entry point.
Web designers can further incorporate the concept of visual hierarchy to highlight some content to ensure users see some information before others. Renowned web designers also rely on designing web pages using Gestalt principles. Removing unwanted information from websites and defining clear interface changes can also help improve user experience significantly. Taking care of these pointers will ensure you have captivated the user’s attention, and they are willing to spend more time on your website.
- Direct to take action
Whenever a user visits your site, your ultimate goal is lead conversion. You need to generate sales, which is possible if you encourage them to take the necessary action. In case you are an online merchandise store, your goal would be to get users to add products to the cart. Accordingly, you will have to guide them to browse products and add those to the cart easily. Providing buttons like ‘Buy now, ‘Get the discount’, ‘claim offer’, ‘download now’, ‘subscribe now’, etc. encourage users to perform an action.
- Easy flow throughout the website
Rather than experimenting with unusual designs, implementing conventional designs can improve user experience. You can improve your content’s readability, simplify the user interface, create engaging designs, and use identifiable clickable links or buttons to help users.
4. Accessibility and compatibility for all user base
A web designer should understand that a website should be accessible to all users. Therefore, one needs to design a website that is compatible with all mediums. Designers and developers shouldn’t use complicated language or structure that isn’t easy to understand by the audience.
Improving user experience will make your website more accessible to all users and help with an improved SEO ranking. Leading web development and designing companies like Auxesis Infotech provides quality web solutions to customers. They ensure to build sites with improved user experience.