June 12, 2021

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Product Catalog On Facebook

Facebook

For an online store owner who wants to use Facebook ads, creating a product catalog should be a particularly important task. Buy Facebook Likes Australia will allow him to use dynamic advertising, and catalog format, which will help to better present the assortment.

First of all, the product catalog will allow you to display dynamic ads, that is, those that automatically show users the offers they are interested in. This is a great solution for stores with a large assortment. When a potential customer lands on your website, looks at the selected product, may even add to the cart, but does not buy – thanks to dynamic advertising, he will see this product again. Ads using a product catalog can target more than just people who already know your site. It is also possible to create campaigns for a wider audience.

This saves time – you create your ad once, and the products change automatically.

Another advantage of the catalog is the ability to use an interesting advertising format, which is the collection.  Plus, you get the ability to tag products faster in messages.

Facebook Product Catalog – Data Sources

You already know the benefits of using a product catalog. Here you will find products from your store. However, they must first be submitted as a CSV, TSV, or XML file. Each such operator contains a product ID, product name, category, availability information, product URL, image URL, and information about other features.

If you already have such a channel, because you are using, for example, Google AdWords dynamic remarketing, you can export the same file used in Google Merchant Center to a directory in Facebook Ads Manager.

Data Summary File Configuration

If you do not have a product file that you can download to start using the product catalog, you must create one. Remember that the finished file must be in the correct format (CSV, TSV, or XML). When customizing the directory, Facebook allows you to download a CSV template from which you can create your own report.

It should have the following columns:

  • identifier, that is, the unique identifier of the product (can be up to 100 characters)
  • name
  • product description (up to 5000 characters)
  • availability is information about the availability of a product (e.g. in stock)
  • the current state of the product in the store
  • price – only product price and currency
  • link, that is, the URL where the user will find a specific product
  • image_link – link to an image for use in advertising
  • the brand
  • gtin – global heading number
  • mpn – product manufacturer code


Column names must be in English.

How to set up a product catalog?

You can start creating a catalog in two ways: by going to catalogs in the company manager (drop-down menu in the upper left corner – all tools – catalogs), which you will find below by selecting “Company settings” in the manager – there you will find catalogs in data sources. Both solutions will lead you to the “Create Directory” or “Add” option.

You must select the type of directory. In the case of e-commerce, this will be e-commerce (when you go to create from company settings, these will be “products”).

Then you need to select the owner of the directory and provide its name.

Your catalog has been created, now you must add products to it.

Click “Browse catalog” and “Add products”. Select “use dataset”. Facebook recommends manual adding if you have less than 50 products and cannot create dynamic ads (only for using the collection format). Below you will find the option to download a CSV template.

Set up a file transfer schedule. As a result, the data in the catalog will be regularly updated. Then enter the URL of the channel. Now just set a download schedule (preferably overnight) and select the appropriate currency. Start downloading.

Diagnostics of the product catalog

In the diagnostics, you will find information about possible errors and problems. Going to the “Products” section, you can see the number of products in the catalog. In Data Sources, you will check if the updates are scheduled and apply the rules. In a product set, you can group the assortment according to the criteria you choose to help you create your shopping campaign.

The product catalog is one of the essential elements of Facebook’s e-commerce advertising campaigns. Product advertisements created using a directory can increase sales in your store.