April 16, 2021

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Terrible Custom Rigid Packaging Design Mistakes And How To Evade Them

Packaging Design Mistakes
Packaging Design Mistakes

We all have enjoyed those memes poking fun at embarrassing packaging mistakes. But they don’t look too funny when your own product packaging is the butt of these jokes.

Having poor packaging is worse than having a bruised ego—it contributes to lost sales and revenue opportunities. And it’s no big secret. Want to know why? People’s brains are greatly influenced by product packaging. An eye-catching design immediately kindles the reward center of the brain. Likewise, poor or inadequate packaging design stimulates the areas associated with negative emotions.

Why should you give a damn? People do not buy products they feel bad about. This means product boxes work as a bridge between your product and customers. These containers are the first thing customers actually interact with even before they see the real product.

No matter how fantastic your goods are, it’s your packaging that will do the selling. So, don’t hesitate to invest in quality custom rigid packaging. Else, your sales will suffer.    

Here we have outlined some common wholesale rigid boxes design mistakes and explained why business owners and marketing managers should avoid them at all cost.

Exaggeration or Misrepresentation 

Packaging Design Mistakes
packaging mistakes

Some product manufacturers deliberately create a false impression that their goods offer more than what they actually do. While some are of the view that it’s okay to misguide your potential customers in order to earn sales, it proves to be a terrible practice in the long run. Deceiving or lying to your customers outright perhaps is the best way to seize customers from trusting your products and brand. And once that happens, your target audience will be unlikely to buy from you again.

Let’s not forget that legal action can also be taken against you over misleading packaging.

So, whether you are going with the traditional brown boxes or custom rigid packaging, make sure it doesn’t make your product look too big than it is, or features a copy that promises something your product won’t deliver or offer. Deception of any kind will always prove a bad idea.

As enticing as it may seem, never exaggerate or overpromise.

Evading this mistake will help you create a better customer experience. Most of all, it will set the right expectations with your product boxes, and in some instances, your product might exceed all expectations.   

Absence of a Differentiation

The aim of developing attractive packaging is to catch the eyes of a potential buyer. However, if your product containers aren’t too different from the competition, they are likely to get overlooked. And, in some cases, your customers might end up buying your competitor’s product by mistake.

There are numerous instances when it becomes nearly impossible for the customers to tell the difference between two identical packaging products. The worst part is neither of the packages will stand out in the retail environment. This bounds you to pay close attention to your packaging solution, especially during the designing phase. You can seek inspiration from other industries or ask your rigid box manufacturers in the USA to share some pre-made packing designs with you. It will give you a pretty good sense of what to discard and what to consider. Read more: best mall in London

Remember, humans, are guilty of distracted shopping. They barely recall brands or businesses that fail to segregate their products and packaging from the crowd. It clearly shows that visually distinctive packaging won’t allow your product to blend in. Instead, it will make the product more memorable to consumers and successfully capture potential customers’ attention when making buying decisions on the basis of packages. 

The worst part is neither of the packages will stand out in the retail environment. This bounds you to pay close attention to your packaging solution, especially during the designing phase. You can seek inspiration from other industries or ask your rigid box manufacturers in the USA to share some pre-made packing designs with you. It will give you a pretty good sense of what to discard and what to consider.

Most of all, it will set the right expectations with your product boxes, and in some instances, your product might exceed all expectations. And once that happens, your target audience will be unlikely to buy from you again.