Ecommerce Web Site Design
I’d like to demonstrate how you have the option to observe your competitor’s keywords and demographics. Great e-commerce website designers will supply this business intelligence for you but you can also do it yourself for free using two websites. Alexa and Compete. (Web Design Search Keywords)
Compete enables you to look at the keywords and demographics of the surfers of your company or your competitors. You have the option to compare domains to see info for keywords and demographics. You have the option to view reach or you have the option to view how preferred a particular company is in a place, such as just the US or UK.
Compete get their info from net service providers.
Number two is Alexa.
For Alexa to work you install an enhancement in your browser and it tracks the company you go to, and it sends the data back to Alexa, they acquire the information, and they create reports. You have the option to see keywords, traffic, and visitor demographics, things like that.
Alexa gives each company a number. Number one is Google, which means Google gets the most traffic in the world. Number two I think at the moment might be YouTube, and then it is going all of the ways down from there, so you will not show up on Alexa or you won’t have an Alexa rating unless you’re a top 100,000 companies in the world.
A nice example is Babylon, which is in the top 50 on Alexa. HubPages as an example is about three hundred, and then it goes down. So, the most well-liked companies; number one, number two, number three, for example. Down to the less popular company’s. (Web Design Search Keywords)
There are 100s of millions of company’s on the Web and it’s only the top hundred thousand that Alexa tracks. Hence if you go to Alexa and you search for your site and you do not come up, that suggests that your company isn’t one of the top hundred thousand worldwide.
If we look at Compete, let’s assume in this example that I own and run HubPages. Let’s say I needed to look at two competing web sites.
I search for my site with 1 or 2 competitors, click compare and the first thing I see is the traffic chart for the last year. I’ll use that to look at how my competitors are doing relative to how I am. I am able to and I’ll see top key terms for each site. I’ll see the top referral company that I will use for my S.E.O. I’ll see the best performing tags.
If I click into a particular company, say HubPages, I’ll see top-performing keywords that folk is using to get to my company. I am able to see my search share and traffic over time.
On Alexa, if I search for HubPages I can see reach, which is a measure of global net users who visit the company. Click on traffic rank and I can compare to any of my competitors.
I am able to see how my site or a competitor ranks in different nations, where traffic goes and the best performing search queries, i.e. What folk have used to get to my site.
If you’ve got the Alexa enhancement installed you have the option to see some other neat information here also. This is a good method to get competitive intelligence on your competitors. Just click on the audience and you can see gender and related links not only for your company but for competitors.
Your rank will be visible overall and how you compare to the nations you market in. Clickstream demonstrates where users visited straight before coming to a company, and where did they’re going after as well. (Web Design Search Keywords)
So that’s an outline of Compete and Alexa. The systems are both a great addition to your e-commerce web design toolkit.