Turn Your Knowledge Into Cash By Publishing Information Products

Publishing Information Products

Know a lot about something, like gardening, butterfly collecting, hiking — or dating hot guys? Then turn your knowledge into cash by publishing information products and selling them online. It’s one of the fastest, easiest ways to make money these days, and people are literally making fortunes selling doing it.

So what’s an info-product?

An info-product (or information product) is simply information that you create (write/speak/video/software) about something you know well that others may like to learn.

For example, let’s say that you have extensive knowledge about coaching small business owners. Think others might benefit from your years of experience? You bet! Take all your favorite tips and tricks and turn them into a guide. Know how to raise chickens, find a needle in a haystack, or scuba dive in New Zealand? You could have yourself an info product! You’re only limited by your imagination.

Here are a few examples of what other people have come up with:

Instant Sales Letters 

A marketing wiz took his best sales letters templates, put them together in a collection, and sells them online. This one product alone has been paying his mortgage for nearly a decade.

Calling Men

A relationship expert shares her tips and tricks on how and when to call and text the datable men you meet. This product was developed to answer the tons of questions she got on this subject matter from the other relationship books she wrote.

How to Build a Chicken Coop

No only does this product show you how to build a chicken coop that will protect your chickens from predators and deliver delicious eggs, it’s an internet best-seller! Who would think of publishing information products about chicken homes?

Learn How to Play Piano at Home

A classically trained pianist, tired of the quality of piano programs on the market, decided to produce her own play piano info-product. She’s been able to replace her teaching income, and now sells info-products and plays in jazz clubs for fun. No starving musician there!

See the wide variety? Turn your knowledge into cash! Just down some of your passions and then take a little time to “flush out” the ideas for publishing information products, and see if you have a winner.

How to go about publishing information products?

Before you do anything, make sure you have a buying market for your product. This is crucial. You don’t want to spend time, money, or energy creating something that only a handful of people might buy. Do your research first.

The easiest way to do this is by going to Google and typing in a phrase that best describes your proposed idea, like puppy training, hair styling at home, cooking for two, wedding theme ideas, or whatever, and seeing what’s already available. If there are millions of pages and lots of paid ads running along the top and right side of the screen, that’s good. It means you have competition because the market is buying this kind of product. 

It’s what you want. Think about it – how many books or products about your hobby do you have? Just one? Unlikely. You probably have a dozen resources or more. Your mission, should you choose to accept it, is to create an info-product that fills a void in your market, whether it be video, software, checklists, or whatever. Give the market what they want in a format they haven’t seen before – and you’ll make a ton of money.

If your research turns up a few competing websites and few or no paid Google ads, it’s probably because this market doesn’t spend money. Come up with another idea. You want to fish where there is plenty of fish to take your bait, not in a vacant field.

Make money by publishing information products

If you have an existing business, you can also use info products to educate your customers. If you own a jewelry store, for example, you could create an info product to show what to look for in a diamond. If you’re an accountant, you could produce a “business startup accounting checklist.” By giving your customer valuable information for little or no cost, he’ll be more inclined to trust your advice and buy your product or service.

I first saw this idea in an article about a used piano salesman who created a “How To Tell If Your Used Piano Is Worth The Money” pamphlet in which he revealed the dirty tricks some second-hand dealers use to make a used piano sound like it’s in better shape than it is. 

The pamphlet was distributed to students free of charge through piano teachers in the area and brought in a huge response from parents not wanting to get ripped off on this major purchase.

It’s a clever tactic you can modify to suit your own needs.

Could you make money by publishing information products? There’s only one way to find out…

Lauren Clarke

Lauren writes for a number of media and brands. She enjoys hiking, red wine and spending time in contemplation.

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